Niche Markets – On the Brink of Extinction
Posted by admin on November 22, 2008 under Civil Rights - An Ironic View | 
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Yesterday I read an article on TownHall.com entitled “The eHarmony Shakedown” (. I woke up this morning thinking to myself – the transformation is nearly complete…
We all have the right not only to access niche markets, but to establish our own niche market. That is what makes our economy – and our lives – so rich and vibrant with diversity (remember that word?).
We go to hair salons to have our hair done, and nail salons to have our nails done. We go to golf courses to play golf and we go to the gym to work out. Yes, these are niches. Sometimes niches find enough commonality that they - of their own will – blend and become one.
For example, I have seen hair and nail salons under one roof, but I don’t get offended if my salon does not provide both services. The point I am trying to make is that if there is a hair and nail salon, I don’t think a lawsuit forced these niches to co-habitate.
I also would not get worked up enough to file a lawsuit if my gym did not have a putting green, or if my local golf course did not provide a workout gym.
BTW – I also would not demand that the Size 5-7-9 Shop to carry plus-sizes to accommodate my generous proportions. This is not one of my civil rights!
I think that we can all agree that Walmart has brought many niches under one roof – electronics, clothing, automotive supplies, gardening, etc., etc. But they did that in building their business model, not because of threat of a civil rights lawsuit.
As Michelle Malkin states in her article:
“New Jersey plaintiff Eric McKinley can now crown himself the new Rosa Parks — heroically breaking down inhumane barriers to Internet matchmaking by forcing a law-abiding private company to provide services it was never created to provide. “Men seeking men” has now been enshrined with “I have a dream” as a civil rights rallying cry of the 21st century. Bully for you, Mr. McKinley. You bully.”
In case you did not take the time to read Michelle’s article, you will be happy – or incensed – to know that eHarmony settled:
“The company agreed not only to offer same-sex dating services on a new site, but also to offer six-month subscriptions for free to 10,000 gay users, pay McKinley $5,000 and fork over $50,000 to New Jersey’s Civil Rights division “to cover investigation-related administrative costs.”
Imagine that. This law-abiding company had every right to be concerned about going to court when the sad fact is that liberalism is rampant in our court system. What’s next? Govmart?
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